Product names, ingredient lists, expiration dates, and certifications — decoded for Western consumers.
You’ve ordered your first K-beauty product. It arrives. The packaging is beautiful. And you can’t read a single word on it. The ingredient list is in Korean. The expiration date format is unfamiliar. The product name says ‘skin’ but it’s clearly a liquid. Welcome to the Korean skincare label puzzle. This guide decodes everything.
Korean and Japanese beauty categories don’t match Western ones. Here’s the cheat sheet: ‘Skin’ (스킨) = toner. ‘Lotion’ (로션) = lightweight moisturizer or toner (in J-beauty). ‘Emulsion’ (유액) = light moisturizer, lighter than cream. ‘Essence’ (에센스) = concentrated hydrating treatment, between toner and serum. ‘Ampoule’ (앨풀) = highly concentrated serum, typically more potent than an essence. ‘Cream’ (크림) = the one thing that means the same.
Tip
The most common confusion: Japanese ‘lotion’ = toner. So Hada Labo Gokujyun Premium Lotion is NOT a moisturizer — it’s a watery hydrating toner. This trips up every Western consumer on their first J-beauty purchase.
Korean products sold internationally must include ingredient lists in both Korean and English (or a separate English insert). The ingredients follow INCI standards, same as Western products — listed in descending order of concentration. The difference: Korean lists often include the Korean name followed by the INCI name in parentheses. Look for the English INCI names if you’re checking for specific ingredients.
제조일자 (제조) = manufacturing date. 사용기한 (사용) = expiration date. Korean products typically show BOTH. Format: YYYY.MM.DD or YYYYMMDD. So ‘제조 2025.01.15’ means manufactured January 15, 2025. ‘사용기한 2027.01.15’ means use by January 15, 2027. The PAO (period after opening) symbol — an open jar icon with a number — tells you how many months the product is good after you first open it.
Korean and Japanese sunscreens use the PA system alongside SPF. SPF measures UVB protection (burning). PA measures UVA protection (aging). PA+ to PA++++ — more plus signs means better UVA protection. PA++++ is the highest rating and is standard for most Korean and Japanese sunscreens. Western sunscreens often only list SPF and ‘broad spectrum’ without specifying the UVA protection level, which is less precise.
This guide exists because no other site has compiled this information in one place. Bookmark it. Come back when your next K-beauty order arrives and the packaging is all in Korean. And if you spot something we missed, let us know.