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Save 93% with the K-beauty option
🇰🇷 Seoul, Korea
Key facts
Cost per ml$0.57/ml vs $12.13/ml
vs Western equivalent91% less
Key activePropolis (60%)
Community discussions (est.)2,800+
Made byBeauty of Joseon Co., Seoul, Korea
Community consensus2,800+ discussions
Discussed in an estimated 2,800+ threads on r/AsianBeauty. Most common praise: 60% propolis + niacinamide for $12 vs SkinCeuticals CE Ferulic for $182. The glow is the same. The markup isn’t.
Active step
Fits as step 5 in a K-beauty routine. Sign in to add it to yours.
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Where in your routine
Why this step exists in K-beauty
Korean serums target specific concerns with proven actives at effective concentrations. No filler ingredients, no luxury markup — just what your skin needs.
How to use
WhenAM + PM
Amount2-3 drops
MethodApply after hydrating layers. Press into skin with fingertips, focusing on dull or uneven areas.
Before thisToner or essence
After thisMoisturizer
Key ingredients
Propolis (60%)Niacinamide (2%)Grain Ferment Filtrate
AlcoholArtificial fragranceMineral oil
Details
Routine stepTreatment serum · AM + PM
TextureLightweight, honey-like
TargetBrightening, glow, dark spots
FragranceFaint honey (natural)
Ships fromUS warehouse · 2-3 days
Manufactured byBeauty of Joseon Co., Seoul, Korea
Western equivalent
SkinCeuticals
CE Ferulic Serum
$182
Both target brightening and antioxidant protection. Beauty of Joseon uses propolis + niacinamide — a different pathway to the same glow, at 1/15th the price.
Pairs well with