Why this product
Dark circles, fine lines around eyes, puffiness. The first eye product most guys should buy.
What it does: Eye serum. Targets dark circles, fine lines, and puffiness around the delicate eye area.
Skin types: Works for every skin type — oily, dry, combo, sensitive.
vs Kiehl’s: $15 vs $72. Kiehl’s Avocado Eye Treatment is $72 for 28ml and uses basic emollients. Beauty of Joseon uses retinal (clinically superior to retinol) plus ginseng for $15/30ml. The K-beauty option is more advanced AND 80% cheaper.
Discussed in an estimated 2,100+ threads on r/AsianBeauty. Most common praise: At $15 for retinal + ginseng in an eye serum, this is absurd value. My dark circles are visibly lighter after 6 weeks.
Active step
Step 5 in your routine. Sign in to add it.
Where in your routine
Why this step exists in K-beauty
Korean ginseng has been used for centuries as an anti-aging ingredient. Beauty of Joseon combines ginseng root water with retinal (a more potent form of retinol that converts to retinoic acid in one step) for an eye serum that actually addresses the causes of aging around the eyes — not just masks symptoms.
How to use
Key ingredients
Details
Western equivalent
Kiehl’s
Creamy Eye Treatment with Avocado
$72
Kiehl’s Avocado Eye Treatment is $72 for 28ml and uses basic emollients. Beauty of Joseon uses retinal (clinically superior to retinol) plus ginseng for $15/30ml. The K-beauty option is more advanced AND 80% cheaper.
The bottom line
Beauty of Joseon Revive Eye Serum: Ginseng + Retinal is a active that costs $15 for 30ml. It has 2,100+ community discussions on r/AsianBeauty. The Western equivalent (Kiehl’s) runs $72 — you save 79%. Works for all skin types.