Why this product
Sunburn relief, post-acne soothing, general hydration
What it does: Multi-purpose gel for instant hydration and calming irritated skin
Skin types: All skin types, especially sensitive and irritated.
vs Fruit of the Earth: $8.99 vs $18.99. Western aloe gels typically contain 70-80% aloe vs this 99% concentration
Discussed in an estimated 892+ threads on r/AsianBeauty. Most common praise: this is my go-to for sunburns and post-extraction healing. The 99% aloe content really shows - it's so much more effective than drugstore versions.
Soothing Treatment step
Step 7 in your routine. Sign in to add it.
Where in your routine
Why this step exists in K-beauty
Harnesses the pure healing power of Jeju Island aloe vera for immediate skin comfort. This multi-tasking gel embodies K-beauty's minimalist approach to gentle yet effective skincare.
How to use
Key ingredients
Details
Western equivalent
Fruit of the Earth
Aloe Vera Gel
$18.99
Western aloe gels typically contain 70-80% aloe vs this 99% concentration
The bottom line
Holika Holika Aloe 99% Soothing Gel is a soothing treatment that costs $8.99 for 250ml. The Western equivalent (Fruit of the Earth) runs $18.99 — you save 53%. Best for all skin types, especially sensitive and irritated skin.