Anua
The heartleaf brand. K-beauty’s fastest-rising newcomer, built on one calming ingredient.
7
Products
$13–$24
Price range
$17
Avg price
Known for
Anua exploded on TikTok with their Heartleaf 77% Soothing Toner. Heartleaf (Houttuynia cordata) is a traditional East Asian medicinal plant with anti-inflammatory properties. Anua’s approach: one hero ingredient across an entire line. Their Pore Control Cleansing Oil and Niacinamide serum are quickly becoming staples.
Best of Anua
Active
Niacinamide 10% + TXA 4% Dark Spot Correcting Serum
$16
vs $45
Dark spots. 10% niacinamide + 4% tranexamic acid. Viral on TikTok for good reason.
Moisturize
Birch 70% Moisture Boosting Cream
$18
vs $42
Sensitive, damaged barrier. 70% birch juice heals while hydrating. TikTok viral.
Toner pad
Heartleaf 77% Soothing Toner Pad
$16
vs $28
Gentle daily exfoliation and soothing irritated or acne-prone skin with minimal effort.
All products (7)
Sensitive, damaged barrier.
Gentle daily exfoliation and soothing irritated or acne-prone skin with minimal effort..
Dehydrated skin, barrier repair, sensitive skin.
Calming irritation, reducing redness, and delivering lightweight hydration.
