Hada Labo
Rohto Pharmaceutical Co.
Japan’s hyaluronic acid pioneers. Rohto’s pharmacy-grade skincare at drugstore prices.
5
Products
$10–$18
Price range
$14
Avg price
Known for
Hada Labo is Japan’s most popular drugstore skincare brand, made by pharmaceutical giant Rohto. Their Gokujyun Premium Lotion with 5 types of hyaluronic acid is the gold standard for hydrating toners. In Japan, “lotion” means toner — a source of endless confusion for Western buyers, but the products themselves are universally loved. Simple formulas, pharmacy-grade ingredients, no-nonsense packaging.
Best of Hada Labo
Hydrate
Premium Lotion
$14
vs $50
Dehydrated skin. 5 types of hyaluronic acid. The J-beauty layering essential.
2nd cleanse
Gokujyun Hyaluronic Foam
$10
vs $17
Dry, sensitive skin. One of the original HG low-pH cleansers. The pump-foam format is a joy to use.
Brightening Toner
Shirojyun Premium Whitening Lotion
$18
vs $45
Those seeking gentle brightening and deep hydration without irritation. Perfect for building a layered brightening routine.
Read about Hada Labo
All products (5)
Dehydrated skin.
Dry, sensitive skin.
Those seeking gentle brightening and deep hydration without irritation.
Those seeking lightweight yet effective hydration without heavy textures or irritating ingredients..
Very dry skin.