Missha
Able C&C / IPKN Inc.
The original SK-II dupe that proved K-beauty could match prestige at a fraction of the price.
13
Products
$2.5–$48
Price range
$20
Avg price
Known for
Missha made its name with the Time Revolution First Treatment Essence — a near-identical formulation to SK-II’s $185 Facial Treatment Essence at under $25. They were one of the first K-beauty brands to gain mainstream Western attention, proving that Korean formulations could rival luxury Japanese skincare. Their M Perfect Cover BB Cream remains one of the best-selling BB creams worldwide.
Best of Missha
Hydrate
Time Revolution First Essence
$27
vs $150
All types. The famous SK-II dupe. 97% ferment filtrate for radiance and texture.
First Treatment Essence
Artemisia Treatment Essence
$28
vs $150
Calming inflammation, improving skin texture, preparing skin for layering
Eye care
Misa Cho Gong Jin Eye Cream
$48
vs $120
Mature, 40+. Ginseng + gold. The luxury eye cream Korea's grandmothers swear by.
Read about Missha
All products (13)
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