Missha
Able C&C / IPKN Inc.
The original SK-II dupe that proved K-beauty could match prestige at a fraction of the price.
13
Products
$2.5–$48
Price range
$20
Avg price
Known for
Missha made its name with the Time Revolution First Treatment Essence — a near-identical formulation to SK-II’s $185 Facial Treatment Essence at under $25. They were one of the first K-beauty brands to gain mainstream Western attention, proving that Korean formulations could rival luxury Japanese skincare. Their M Perfect Cover BB Cream remains one of the best-selling BB creams worldwide.
Best of Missha
Hydrate
Time Revolution First Essence
$27
vs $150
All types. The famous SK-II dupe. 97% ferment filtrate for radiance and texture.
First Treatment Essence
Artemisia Treatment Essence
$28
vs $150
Calming inflammation, improving skin texture, preparing skin for layering
Eye care
Misa Cho Gong Jin Eye Cream
$48
vs $120
Mature, 40+. Ginseng + gold. The luxury eye cream Korea's grandmothers swear by.
Read about Missha
All products (13)
All types.
Calming inflammation, improving skin texture, preparing skin for layering.
Mature, 40+.
Daily wear, lightweight protection, makeup base.
Calming inflammation while boosting hydration and skin barrier repair.
Acne scars, aging.
Dark spots, melasma.
Those seeking medium to full coverage with skincare benefits and sun protection in one step.
Gentle daily cleansing with intense hydration boost.
Overnight repair with snail mucin regeneration.
Daily UV protection without white cast or greasiness.
Calming irritation, controlling oil, and refreshing tired skin.