Purito
Centella-obsessed, fragrance-free, cruelty-free. The clean K-beauty brand for sensitive skin.
8
Products
$9–$22
Price range
$15
Avg price
Known for
Purito built its identity around centella asiatica and clean formulations. Every product is fragrance-free, EWG-certified, and cruelty-free. Their Centella Recovery Cream (50% centella) and Unscented Serum are go-to products for irritated and post-procedure skin. They had a controversial sunscreen SPF rating incident in 2020 and rebuilt trust by reformulating with complete transparency.
Best of Purito
Active
Centella Unscented Serum
$22
vs $30
Irritated, sensitive skin. 49% centella with ceramides and niacinamide.
SPF
Daily Go-To Sunscreen SPF50+
$9
vs $35
Budget conscious. $9 Korean SPF that works like luxury. Zero white cast promise.
2nd cleanse
Defence Barrier pH Cleanser
$12
vs $28
Sensitive, reactive. pH 5.5 respects your acid mantle. Gentle daily reset.
Read about Purito
All products (8)
Irritated, sensitive skin.
Sensitive, reactive.
Damaged barriers.
Sensitive or irritated skin that needs gentle hydration without heaviness.
Daily protection with a lightweight, non-greasy finish that works well under makeup.
Sensitive, irritated skin.