Amorepacific Group
Korea’s prestige hanbang house. Where traditional herbal medicine meets $300 face creams.
9
Products
$38–$420
Price range
$146
Avg price
Known for
Sulwhasoo is the crown jewel of Amorepacific’s portfolio and the undisputed leader in hanbang (traditional Korean herbal medicine) luxury skincare. Their Concentrated Ginseng Renewing Cream uses Korean ginseng aged for years. The First Care Activating Serum is a cult product across Asia. This is the brand Korean grandmothers splurge on — it’s heritage, not hype.
Best of Sulwhasoo

First essence
First Care Activating Serum
$85
vs $175
Luxury anti-aging, 30+. Korean royal court formula. $85 splurge that actually works.

Weekly ritual
First Care Activating Mask
$85
vs $120
Weekly intensive treatment for improving skin texture and preparing skin for better product absorption. Ideal for those wanting luxury K-beauty ritual experience.

First Essence
Concentrated Ginseng Renewing Water
$85
vs $145
Anti-aging, hydration, improving skin texture and radiance
All products (9)

Luxury anti-aging, 30+.

Weekly intensive treatment for improving skin texture and preparing skin for better product absorption.

Anti-aging, hydration, improving skin texture and radiance.

Aging eyes, 35+.

Mature, luxury.

Fine lines, loss of firmness, and delicate eye area aging concerns.

Balancing moisture without heaviness, refining skin texture.