Why this product
All types. Green plum AHA cleanser that gently resurfaces. TikTok's $11 darling.
What it does: The water-based cleanser that removes remaining impurities and preps skin for skincare
Skin types: oily, combination, sensitive.
vs Fresh: $11 vs $32. Offers the same gentle exfoliating benefits as high-end fruit cleansers but with traditional Korean ingredients and superior value.
Consistently rated Holy Grail across an estimated 603+ community discussions on r/AsianBeauty. Most common praise: this cleanser is so gentle yet effective. The green plum scent is subtle and it never leaves my skin tight.
2nd cleanse step
Step 2 in your routine. Sign in to add it.
Where in your routine
Why this step exists in K-beauty
Beauty of Joseon revived ancient Korean beauty rituals for the TikTok generation. Green plum was a Joseon-dynasty skincare staple — turns out Korean royalty knew about fruit acid exfoliation centuries before The Ordinary.
How to use
Key ingredients
Details
Western equivalent
Fresh
Soy Face Cleanser
$32
Offers the same gentle exfoliating benefits as high-end fruit cleansers but with traditional Korean ingredients and superior value.
The bottom line
Beauty of Joseon Green Plum Refreshing Cleanser is a 2nd cleanse that costs $11 for 100ml. The Western equivalent (Fresh) runs $32 — you save 66%. Best for oily, combination, sensitive skin.