Why this product
Very dry skin. 5 types of hyaluronic acid. Body hydration that actually lasts.
What it does: Intensive body moisturizer that locks in hydration with multiple molecular weights of hyaluronic acid
Skin types: dry, normal, sensitive.
vs Neutrogena: $18 vs $32. Delivers the same intense hydration as premium Western body creams but with cleaner ingredients and superior absorption at half the price.
Consistently rated Holy Grail across an estimated 832+ community discussions on r/AsianBeauty. Most common praise: this is my holy grail body lotion - absorbs instantly and keeps my skin hydrated for 24+ hours without any stickiness.
Body Hydrate step
Step 6 in your routine. Sign in to add it.
Where in your routine
Why this step exists in K-beauty
J-beauty believes in treating the body with the same gentle, hydrating care as the face - using multiple weights of hyaluronic acid to create lasting moisture barriers.
How to use
Key ingredients
Details
Western equivalent
Neutrogena
Hydro Boost Body Gel Cream
$32
Delivers the same intense hydration as premium Western body creams but with cleaner ingredients and superior absorption at half the price.
The bottom line
Hada Labo Gokujyun Body Lotion is a body hydrate that costs $18 for 300ml. The Western equivalent (Neutrogena) runs $32 — you save 44%. Best for dry, normal, sensitive skin.