Why this product
Smoothing frizzy hair and adding shine with traditional Japanese rice water and cherry blossom extracts.
What it does: Gentle cleansing that prepares hair for optimal absorption of treatments
Skin types: all hair types, damaged hair.
vs Pantene: $12 vs $28. Unlike Western shampoos that focus on deep cleansing, Ichikami prioritizes gentle care with traditional botanical extracts for healthier hair over time.
Consistently rated Holy Grail across an estimated 2,144+ community discussions on r/AsianBeauty. Most common praise: this shampoo made my hair so soft and manageable without weighing it down. The rice water formula is amazing.
Hair cleanse step
Step 1 in your routine. Sign in to add it.
Where in your routine
Why this step exists in K-beauty
J-beauty hair care emphasizes gentle cleansing with botanical extracts, focusing on long-term hair health rather than harsh cleansing.
How to use
Key ingredients
Details
Western equivalent
Pantene
Pro-V Smooth & Sleek Shampoo
$28
Unlike Western shampoos that focus on deep cleansing, Ichikami prioritizes gentle care with traditional botanical extracts for healthier hair over time.
The bottom line
Kracie Ichikami Smoothing Shampoo is a hair cleanse that costs $12 for 480ml. It has 2,144+ community discussions and Holy Grail status on r/AsianBeauty. The Western equivalent (Pantene) runs $28 — you save 57%. Best for all hair types, damaged hair skin.