Why this product
Irritated, sensitive skin. 49% centella with ceramides and niacinamide.
What it does: 49% centella extract serum. Barrier repair and redness reduction.
Skin types: Sensitive, irritated.
vs La Roche-Posay: $22 vs $30. LRP Cicaplast B5+ is $30 for a thick balm. Purito delivers 49% centella in a lightweight serum at $22 — better for layering, easier under SPF, and $8 less.
Consistently rated Holy Grail across an estimated 800+ community discussions on r/AsianBeauty. Most common praise: my go-to for soothing irritation. The fragrance-free formula calms redness and strengthens skin without greasy residue.
Active step
Step 5 in your routine. Sign in to add it.
Where in your routine
Why this step exists in K-beauty
Centella serum is the K-beauty alternative to thick Western balms for irritated skin. Lightweight, fast-absorbing, and packed with barrier-repairing actives.
How to use
Key ingredients
Details
Western equivalent
La Roche-Posay
Cicaplast Baume B5+ (100ml)
$30
LRP Cicaplast B5+ is $30 for a thick balm. Purito delivers 49% centella in a lightweight serum at $22 — better for layering, easier under SPF, and $8 less.
The bottom line
Purito Centella Unscented Serum is a active that costs $22 for 60ml. The Western equivalent (La Roche-Posay) runs $30 — you save 27%. Best for sensitive, irritated skin.
Pairs well with
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