ETUDE
Amorepacific Group
From SoonJung sensitive care to candy-colored makeup. Amorepacific’s most versatile youth brand.
8
Products
$8–$22
Price range
$13
Avg price
Known for
ETUDE (formerly Etude House) does double duty: their SoonJung line is one of K-beauty’s most respected sensitive-skin ranges, while their color cosmetics bring playful, affordable K-beauty makeup to the world. SoonJung’s pH 5.5 Relief Toner and 2x Barrier Intensive Cream are dermatologist-recommended. Meanwhile, the Fix and Fix Primer and Play Color Eyes palettes keep the brand fun.
Best of ETUDE
Barrier
SoonJung 2x Barrier Cream
$14
vs $19
Eczema-prone, reactive skin. Double panthenol concentration. The K-beauty CeraVe alternative that’s lighter and gentler.
Mineral Sunscreen
SoonJung Director's Mineral Filter Sun Cream
$12
vs $35
Daily protection for reactive or compromised skin barriers
Daily Shield
Sunprise Mild Airy Finish SPF50+ PA+++
$12
vs $35
Invisible high protection for makeup or bare skin
All products (8)
Eczema-prone, reactive skin.
Daily protection for reactive or compromised skin barriers.
Invisible high protection for makeup or bare skin.
Those wanting long-lasting, natural-looking lip color that won't transfer or fade easily throughout the day..
Creating versatile eye looks with warm wine and berry tones, perfect for both daily wear and evening looks..
Those with sensitive or reactive skin who need gentle daily sun protection without irritation or white cast..
Calming redness and strengthening compromised skin barriers.
Creating natural-looking, defined eyebrows with buildable color that lasts all day without smudging..