ETUDE
Amorepacific Group
From SoonJung sensitive care to candy-colored makeup. Amorepacific’s most versatile youth brand.
8
Products
$8–$22
Price range
$13
Avg price
Known for
ETUDE (formerly Etude House) does double duty: their SoonJung line is one of K-beauty’s most respected sensitive-skin ranges, while their color cosmetics bring playful, affordable K-beauty makeup to the world. SoonJung’s pH 5.5 Relief Toner and 2x Barrier Intensive Cream are dermatologist-recommended. Meanwhile, the Fix and Fix Primer and Play Color Eyes palettes keep the brand fun.
Best of ETUDE
Barrier
SoonJung 2x Barrier Cream
$14
vs $19
Eczema-prone, reactive skin. Double panthenol concentration. The K-beauty CeraVe alternative that’s lighter and gentler.
Mineral Sunscreen
SoonJung Director's Mineral Filter Sun Cream
$12
vs $35
Daily protection for reactive or compromised skin barriers
Daily Shield
Sunprise Mild Airy Finish SPF50+ PA+++
$12
vs $35
Invisible high protection for makeup or bare skin
Read about ETUDE
All products (8)
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