Japan’s oldest beauty company and Asia’s most prestigious skincare house. 150+ years of innovation.
5
Products
$8.5–$98
Price range
$29
Avg price
Known for
Shiseido is a Japanese national treasure — founded in 1872 as Japan’s first Western-style pharmacy, it’s now a $10B global beauty empire. Their Ultimune Power Infusing Concentrate pioneered immunity-focused skincare. The brand spans from affordable sunscreens (Anessa) to ultra-luxury (Clé de Peau Beauté). In the West, they’re best known for their sunscreens and the iconic red-bottle Ultimune serum.
Best of Shiseido

Immunity boost
Ultimune Power Infusing Concentrate
$98
vs $135
Sensitive, reactive. Japan's immunity booster. Builds skin's defense system at $98.

Hair Care
Fino Premium Touch Hair Mask
$12
vs $35
Deeply repairing damaged hair, restoring shine and smoothness to dry or chemically treated hair.

Hair Care
Tsubaki Premium Moist Shampoo
$12.99
vs $24.99
Those seeking deeply moisturizing shampoo with traditional Japanese camellia oil for silky, manageable hair. Perfect for dry or chemically treated hair.
All products (5)

Sensitive, reactive.

Deeply repairing damaged hair, restoring shine and smoothness to dry or chemically treated hair..

Those seeking deeply moisturizing shampoo with traditional Japanese camellia oil for silky, manageable hair.

Daily wear under makeup with anti-aging benefits and lightweight feel..

Daily cleansing, removing makeup residue, controlling excess oil.