Japan’s oldest beauty company and Asia’s most prestigious skincare house. 150+ years of innovation.
5
Products
$8.5–$98
Price range
$29
Avg price
Known for
Shiseido is a Japanese national treasure — founded in 1872 as Japan’s first Western-style pharmacy, it’s now a $10B global beauty empire. Their Ultimune Power Infusing Concentrate pioneered immunity-focused skincare. The brand spans from affordable sunscreens (Anessa) to ultra-luxury (Clé de Peau Beauté). In the West, they’re best known for their sunscreens and the iconic red-bottle Ultimune serum.
Best of Shiseido

Immunity boost
Ultimune Power Infusing Concentrate
$98
vs $135
Sensitive, reactive. Japan's immunity booster. Builds skin's defense system at $98.

Hair Care
Fino Premium Touch Hair Mask
$12
vs $35
Deeply repairing damaged hair, restoring shine and smoothness to dry or chemically treated hair.

Hair Care
Tsubaki Premium Moist Shampoo
$12.99
vs $24.99
Those seeking deeply moisturizing shampoo with traditional Japanese camellia oil for silky, manageable hair. Perfect for dry or chemically treated hair.
All products (5)