Beauty of Joseon — The Complete Brand Guide for Men (2026)
Korea's heritage brand making Joseon Dynasty ingredients affordable.
Beauty of Joseon is named after Korea's Joseon Dynasty (1392–1897), when royal court skincare recipes used rice, ginseng, and hanbang (traditional herbal medicine). The brand takes those ingredients and puts them in modern, affordable formulations. Their Relief Sun SPF became the #1 selling sunscreen on Amazon's beauty category. Their Glow Serum brought propolis into the mainstream. Here's every product worth knowing about.
Why Beauty of Joseon matters
Three reasons: price, ingredients, and texture. Every product is under $20. Every formula leads with a hero ingredient at high concentration — no filler. And the textures are designed for the Instagram generation — lightweight, fast-absorbing, no heavy residue. For men, BOJ is the easiest entry point into K-beauty because nothing in the line is intimidating or complicated.
Relief Sun SPF 50+ — The gateway product
This is the product that put BOJ on the map. Rice bran + probiotics in an SPF 50+ PA++++ formula that absorbs like a moisturizer. No white cast on any skin tone. Dewy finish that doesn't look greasy on men's skin. $10 for 50ml. If you buy one K-beauty product ever, make it this. It single-handedly converts guys who 'don't do sunscreen' into daily wearers.
Glow Serum: Propolis + Niacinamide — Best for dull, uneven skin
60% propolis extract + 2% niacinamide. Propolis is a resin that bees produce — it's naturally antibacterial, anti-inflammatory, and packed with antioxidants. Niacinamide controls oil and fades dark spots. Together they give your skin a visible glow within 1-2 weeks without any shine or greasiness. Honey-like color, watery texture, absorbs in seconds. $12 for 30ml. One of the best value serums in all of K-beauty.
Revive Eye Serum: Ginseng + Retinal — Best for dark circles
Ginseng root extract + retinal (a stronger form of retinol that converts to retinoic acid faster). Targets dark circles, fine lines, and puffiness. The roller-ball applicator is cooling and prevents you from tugging the delicate eye area. If you look tired even when you're not, this is the fix. $15 for 30ml — compare to La Mer Eye Concentrate at $260.
Ginseng Cleansing Oil — Best oil cleanser in the range
Ginseng + soybean oil. Melts sunscreen and sebum, emulsifies cleanly with water, no residue. If you wear SPF daily (which you should), you need an oil cleanser in the PM to actually remove it — water-based cleansers can't dissolve sunscreen. This one is $14 for 210ml — massive value. Use it as step 1 of your double cleanse.
Dynasty Cream — The rich moisturizer
Rice bran + ginseng in a rich cream format. This is the one product in the BOJ line that's NOT lightweight — it's thick, nourishing, and designed for dry skin or PM use. If you have oily skin, skip this and use the Relief Sun as your AM moisturizer. If you have dry or normal skin, this is a luxurious night cream at $16 that competes with $80 Western creams.
The complete BOJ routine for men
AM: Glow Serum → Relief Sun. That's it — 2 products, 90 seconds, $22 total. PM: Ginseng Cleansing Oil → your water cleanser → Glow Serum → Dynasty Cream (if dry) or skip moisturizer (if oily). The full AM + PM routine is under $55 and covers every step.
Cleanse
Beauty of Joseon
$18
Hydrate
Beauty of Joseon
$17
Moisturize
Beauty of Joseon
$10
Protect
Beauty of Joseon
$16
Next level
Beauty of Joseon is a great starting point, but the best routine mixes brands. Our quiz builds a personalized routine that might include BOJ sunscreen + COSRX essence + Illiyoon cream — whatever your skin actually needs.
Tip
BOJ products appear in 40% of our quiz results. Take the 2-minute quiz to see which ones match YOUR skin type and concerns — plus what to pair them with.