Why this product
Sensitive or reactive skin, post-retinol, post-exfoliation, rosacea-prone. Especially well-suited as a PM cream for skin that needs overnight calming.
What it does: Calming gel-cream with 80% heartleaf extract. The PM cream for sensitive, reactive, or post-active skin — actively reduces redness while you sleep.
Skin types: Sensitive, reactive, post-active.
vs Avene: $24 vs $30. Avene Cicalfate+ retails at $30 for 40ml. Anua Heartleaf Cream is $24 for 100ml — 2.5× more product, plant-based calming instead of pharma-formulated, and a price that lets you actually use it daily.
Consistently rated Holy Grail across an estimated 2,800+ community discussions on r/AsianBeauty. Most common praise: After 6 months of trying everything for redness, this was the cream that finally worked. The 80% heartleaf is doing real work.
Moisturize step
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Where in your routine
Why this step exists in K-beauty
Heartleaf (Houttuynia Cordata) is K-beauty's answer to centella — a calming plant native to Korea and Japan, used in traditional medicine for centuries. Anua builds its entire line around it at 80% concentration. Western dermatologist creams (Cicalfate, Cicaplast) cost more for less product and less plant.
How to use
Key ingredients
Details
Western equivalent
Avene
Cicalfate+ Restorative Protective Cream
$30
Avene Cicalfate+ retails at $30 for 40ml. Anua Heartleaf Cream is $24 for 100ml — 2.5× more product, plant-based calming instead of pharma-formulated, and a price that lets you actually use it daily.
The bottom line
Anua Heartleaf 80% Soothing Cream is a moisturize that costs $24 for 100ml. It has 2,800+ community discussions and Holy Grail status on r/AsianBeauty. The Western equivalent (Avene) runs $30 — you save 20%. Best for sensitive, reactive, post-active skin.
Pairs well with
Snail 96 Mucin
Mucin for hydration, heartleaf cream to seal and calm. The classic PM combo for compromised skin.
Heartleaf 77% Soothing Toner
Full Anua heartleaf routine — toner, then cream, both at saturating concentrations.
Heartleaf Pore Control Cleansing Oil
Complete heartleaf stack — cleanse, tone, moisturize. The gentlest possible routine for reactive skin.
Personalized routine
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