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Anua Heartleaf 80 Soothing Ampoule
🇰🇷 Seoul, Korea
Anua

Heartleaf 80 Soothing Ampoule

$18vs $36 Paula's Choice

30ml

Why this product

Sensitive or reactive skin, post-retinol, post-exfoliation, post-shave, rosacea-prone. The targeted calming layer in a PM routine.

01

What it does: Concentrated calming treatment with 80% heartleaf extract. Sits between essence and moisturizer to actively reduce redness, especially post-active or post-shave.

02

Skin types: Sensitive, reactive, post-active.

03

vs Paula's Choice: $18 vs $36. Paula's Choice 10% Niacinamide Booster retails at $36 for 20ml. Anua Heartleaf Ampoule is $18 for 30ml — more product, calmer formula, and the heartleaf works on the same redness problem from a different angle.

Key facts★ r/AsianBeauty Holy Grail
Cost per ml$0.60/ml vs $2.40/ml
vs Western equivalent50% less
Key activeHouttuynia Cordata (Heartleaf) 80%
Community discussions (est.)2,200+
Made byAnua, Seoul, Korea
Community consensus2,200+ discussions

Consistently rated Holy Grail across an estimated 2,200+ community discussions on r/AsianBeauty. Most common praise: Post-shave irritation gone in a week. The dropper makes it easy to target just the angry spots without dousing your whole face.

Treat step

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Why this step exists in K-beauty

Heartleaf (Houttuynia Cordata) is K-beauty's answer to centella — a calming plant used in Korean traditional medicine for centuries. Anua builds their entire line around it at 80% concentration. An ampoule format means the active sits in a thinner, more concentrated vehicle than a cream — better penetration, fewer fillers.

How to use

WhenAM + PM (especially PM after actives)
Amount3-4 drops
MethodPress into face with palms after toner or essence. Layer 2x if skin is particularly reactive that day.
Before thisToner or essence
After thisMoisturizer, then SPF (AM) or sleeping pack (PM)

Key ingredients

Houttuynia Cordata (Heartleaf) 80%PanthenolHyaluronic AcidAllantoin
FragranceEssential oilsAlcoholSulfatesParabens

Details

Routine stepTreatment ampoule · AM + PM
TextureThin watery serum, dropper applied
Heartleaf content80%
FragranceNone
Ships fromBrand direct · 3-5 days
Manufactured byAnua, Seoul, Korea

Western equivalent

Paula's Choice

10% Niacinamide Booster

$36

Save 50% vs Western anti-redness serums

Paula's Choice 10% Niacinamide Booster retails at $36 for 20ml. Anua Heartleaf Ampoule is $18 for 30ml — more product, calmer formula, and the heartleaf works on the same redness problem from a different angle.

The bottom line

Anua Heartleaf 80 Soothing Ampoule is a treat that costs $18 for 30ml. It has 2,200+ community discussions and Holy Grail status on r/AsianBeauty. The Western equivalent (Paula's Choice) runs $36 — you save 50%. Best for sensitive, reactive, post-active skin.

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