Kose
From Softymo cleansing oils to Sekkisei snow water. Japan’s quiet beauty conglomerate.
4
Products
$10–$32
Price range
$17
Avg price
Known for
Kose is Japan’s second-largest beauty company, parent to Decorte, Sekkisei, and the drugstore favorite Softymo. Their Softymo Speedy Cleansing Oil is one of Japan’s best-selling first cleansers, while Sekkisei (meaning “snow skin”) is a heritage brightening line beloved across Asia. Kose operates at every price tier, from ¥500 drugstore basics to Decorte’s ¥30,000 creams.
Best of Kose
SPF
Suncut UV Perfect Gel
$12
vs $32
Humid climates. Japan's answer to sticky SPF. Zero cast, zero problems. $12.
SPF
Suncut UV Perfect Gel SPF50+ PA++++
$12
vs $28
Daily wear with invisible finish and excellent UV protection using Japanese chemical filters
Oil cleanse
Softymo Speedy Cleansing Oil
$10
vs $11
All skin types. PM only. The budget J-beauty oil cleanser that’s been a staple for 7+ years.
All products (4)
Daily wear with invisible finish and excellent UV protection using Japanese chemical filters.
All skin types.
Dry, sensitive.