Kanebo (Kao Group)
Minimalist J-beauty makeup for the natural-skin aesthetic. Less is more, perfected.
3
Products
$38–$45
Price range
$43
Avg price
Known for
RMK defined the Japanese natural makeup aesthetic — sheer coverage, skin-like finishes, and understated elegance. Their Liquid Foundation and Creamy Foundation are beloved by Japanese makeup artists for creating that “no-makeup makeup” look. While K-beauty makeup trends toward dewy and colorful, RMK embodies the J-beauty philosophy of enhancing what’s already there.
Best of RMK

Foundation
Liquid Foundation
$45
vs $68
Those seeking natural, skin-like coverage with a luminous finish. Perfect for daily wear and sensitive skin.

Spot correct
Luminous Pen Brush Concealer
$38
vs $52
Those seeking buildable coverage with a luminous finish that won't cake or settle into fine lines

First Cleanse
Cleansing Balm Rich
$45
vs $65
Luxurious makeup removal with nourishing botanical oils
All products (3)

Those seeking natural, skin-like coverage with a luminous finish.

Those seeking buildable coverage with a luminous finish that won't cake or settle into fine lines.

Luxurious makeup removal with nourishing botanical oils.