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🇯🇵Tokyo, Japan

RMK

Kanebo (Kao Group)

Minimalist J-beauty makeup for the natural-skin aesthetic. Less is more, perfected.

Known for

RMK defined the Japanese natural makeup aesthetic — sheer coverage, skin-like finishes, and understated elegance. Their Liquid Foundation and Creamy Foundation are beloved by Japanese makeup artists for creating that “no-makeup makeup” look. While K-beauty makeup trends toward dewy and colorful, RMK embodies the J-beauty philosophy of enhancing what’s already there.

Best of RMK

Liquid Foundation
#1

Foundation

Liquid Foundation

$45

vs $68

Those seeking natural, skin-like coverage with a luminous finish. Perfect for daily wear and sensitive skin.

Luminous Pen Brush Concealer
#2

Spot correct

Luminous Pen Brush Concealer

$38

vs $52

Those seeking buildable coverage with a luminous finish that won't cake or settle into fine lines

Cleansing Balm Rich
#3

First Cleanse

Cleansing Balm Rich

$45

vs $65

Luxurious makeup removal with nourishing botanical oils

All products (3)

RMK Liquid Foundation

Those seeking natural, skin-like coverage with a luminous finish.

🇯🇵
RMKFoundation

Liquid Foundation

$45vs $68
RMK Luminous Pen Brush Concealer

Those seeking buildable coverage with a luminous finish that won't cake or settle into fine lines.

🇯🇵
RMKSpot correct

Luminous Pen Brush Concealer

$38vs $52
RMK Cleansing Balm Rich

Luxurious makeup removal with nourishing botanical oils.

🇯🇵
RMKFirst Cleanse

Cleansing Balm Rich

$45vs $65